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His intermediary role seeks solutions to match alliances, technology and funds. Within the e-marketing sphere, Felix has managed lifestyle and corporate solutions with interactive elements applied to entertainment, brand imaging, PR, HR, CRM, community commerce, crisis and knowledge management. Felix was a component of the team responsible for crafting, positioning, IPO listing of one of the best-performing stock on the SGX in 6 years, orchestrating corporate imaging, public relations, analyst briefings, investor relations, and communications. He has consulted for government investees; set up Asean's first bridging consultancy; and also designed and built an interactive museum in Singapore. He has covered business in Singapore, Malaysia, Korea, Philippines, Australia, and India markets. In Indonesia, he has advised on bringing edutainment into rural islands; as well as setting up agrotechnology parks to produce staple food; and sustainable clean farming/fisheries; and sustainable entertainment for the masses. Felix serves with the Institute of Public Relations and local government on an ad hoc basis. He is a member of a Wireless Chapter Working Committee on Data Privacy, and a firm proponent of think tanking by collaboration.
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