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His professional experience includes Australia (16 years) as well as the “early adopter” markets of the Asia Pacific region (4 years) and Europe (4 years). Hans utilises his unique understanding of key success factors for New Media commercialisation, incl. knowledge of target audiences and appropriate content for different delivery channels (web, mobile, gaming). In addition to his strategic marketing experience for large private sector clients, he is currently the project leader for one of Australia’s leading innovative ICT projects, supplying Australian content and services into the Asia Pacific region through the use of internet channels. His current and past clients for New Media projects also include Procter & Gamble, Daimler Chrysler, Citibank and L'Oreal, as well as the Australian Government and The World Bank (Washington DC). Hans has a mature and commercial approach and is at home in both the corporate sector, advising senior management on strategic issues, as well as working hands-on in small entrepreneurial project teams for specific assignments. He is an accomplished communicator and has presented to demanding audiences at professional ICT conferences in Australia (Information Online 2007), as well as in Singapore. (Venture Capital 2000). After a successful track record with top tier consulting firms he completed an MBA at MGSM in 2000 (Sydney & Singapore) specialising in e-business strategy, strategic marketing and financial management. He is technology savvy and is also currently involved in commercialisation of new media technology.
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