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Strategic and Environmental Marketing Consultant, La Marsa, Tunisia Realisation of eco-companies directories and coordination of ITC projects (portals) related to environment (Database development, design assistance, development of scenarios for the institutional framework of the product; marketing plan for the product). Marketing activities in favor of the sustainable development.. Elaborations of development strategy for new product launch (market research, marketing mix management studies, market survey). Marketing audit and strategic recommendations. • Environmental Information Systems o Development of an interactive information system for SMEs focusing on environmental performances in agro-industry, textile and tourism, European Union. o Co-author of ”Les Pages vertes tunisiennes” - a national guide book companies (printed version) in the environment business (companies census, design of the related data base, audit & review of legal documentation), and coordination in the launch of a related web site to be a key channel to disseminate information on the environmental private business in Tunisia.), GTZ. • Sustainable Development Marketing o Adaptation to the city of La Marsa, Tunisia, of the concept « Citizen Passport for a Sustainable Development », a unique tool for the effective citizens participation in the local Agenda 21. o Fund raising for United Nations’ Millennium Development Goals’ (MDGs) awareness campaign (private sector companies, development), UNDP. • Strategic Management o Marketing of “Lean Manufacturing” techniques, a complete integrated system that ensures the consistent elimination of waste, improves response time, and promotes continuous process improvement (improvement of companies’ competitiveness through cost, waste, inventory levels, and product delivery time reduction while improving product quality and production levels), TOPTECH-Canada. o Led marketing audit, including strategic recommendations for the Public Upgrading Program of Tunisian industries (“Programme de mise à niveau industrielle“). Completed 4 reports covering following sectors: textiles, car industry, ceramics, plastic packaging. o Produced business plan covering food industry sector, Grande fabrique de confiserie orientale o Conceived and supervised customer satisfaction poll for banking service industry, Amen Bank. o Conducted Small Trade Marketing audit, including recommendations on marketing mix for baby and feminine products, SOTUPA.
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