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abimoore |
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| Abi Moore |
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| Title and Organization: |
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Director / co-founder, PinkStinks - The campaign for real role models |
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Gender and Age: |
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Female, 40
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| Location: |
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London, London, City of |
| Country of Residence: |
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 United Kingdom |
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English
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| Website: |
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 http://www.pinkstinks.co.uk |
| Instant Messaging: |
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 About Me |
After working in the TV industry for 12 years, I've recently embarked on a new project with my sister, PinkStinks - The campaign for real role models:
PinkStinks is a campaign aimed at girls between the ages of 6 and 12 years old. We believe that the media’s obsession with stick-thin models, footballers’ wives, and overtly sexualised pop stars is denying girls their right to aspire to and learn from real role models.
We aim to redress the balance by providing girls with positive female role models – based on their achievements, skills, accomplishments and successes.
We want to challenge the industries and advertisers that prime our young women for a life of low self esteem and unachievable beauty ideals.
Above all we want success to be measured by achievements, efforts and principles…. And not by how you look.
We will create, publicise and promote a whole new community of female role models to inspire, motivate and enthuse our next generation.
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User is Offline.
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| User Joined: January 6, 2009 |
| Last Login: April 28, 2009
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 Active Rank: #74084 |
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