| StayingAlive |
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| Staying Alive Foundation |
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United Kingdom |
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English
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About Me |
Launched in 1998, MTV’s Staying Alive campaign seeks to help prevent HIV/AIDS by empowering youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organisations to form their own response to HIV/AIDS. The Staying Alive campaign includes long-form programming, such as documentaries, concert events, news specials, and discussion programmes, public service announcements, sexual behaviour polls, a dedicated Web site in 10 languages (www.staying-alive.org), and off-air marketing and grassroots promotions. All media produced for Staying Alive is offered rights free, at no cost to all TV and radio broadcasters. Staying Alive campaign materials have reached nearly three quarters of the world’s TV households through this rights free offer.
Campaign partners include UNAIDS, the Kaiser Family Foundation, Family Health International, UNFPA, Sida, DFID, OneWorld, the Asia-Pacific Broadcasting Union and the European Broadcasting Union.
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User is Offline.
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| User Joined: July 3, 2006 |
| Last Login: March 30, 2010
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Active Rank: #101153 |
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Staying Alive Foundation's Content |
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