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Motto: …media partnership for development Acronym: DNN, Nigeria c/o12 Ayoola Street Ajeigbe B/stop Behinde SKANNET office Ring Road P.O.Box 29002 Secretariat Ibadan , Nigeria Email Address:dnn.media@yahoo.com PHONE:234-0703-8128910 BACKGROUND INFORMATION The role of non-governmental organizations (NGOs) in development practice has of late been a subject of vigorous debate of concern. Opinion range from all stakeholders in the Best Practice of Development argued denial effectiveness to management of donor funds, initiatives in delivery, performance to the recipients and feedback to the public. Most NGO’s operating in developing countries whether regional, national or international are established as catalysts for development and their activities reach the poor and most marginalized groups in society, with this NGO’s connect grassroots for development and claim that they are able to articulate grassroots reality much more than government with their macro-development strategies. Can NGO’s never change the world? The growing presence and capacity of NGO’s especially in Sub-Sahara-Africa in all sectors of development needs promotion and accountability process, this is so because NGO’s are viewed as socially accountable, prudent and integrated into the communities to serve and develop the under-developed communities. In the developing countries, NGO’s have adopted different relations but left behind to carry along is the effective use of mass media as a tool for feedback. Some being bent on negative media hype and criticism leave behind the others good positive projects, worth of evaluation in partnership with international donor agencies even the government. On the other, the survival of NGO’s depends on their loyalty to the public for feedback. Promotional process for NGO’s objectives through the use of mass media is of paramount in the Best Practice of Development. With this, the idea of establishing a news media NGOs was conceived and initiated in February 2006 at a meeting organized by Mayowa Adeniran and Oluseyi Oyebisi of NNNGO, Lagos held at meeting room of non-staff activities of UCH, Ibadan . There at the meeting the need for the media sector to showcase their professionalism in reporting the activities of development sector so as to form a parallel media hype given to other sector in the by the media. Subsequently, series of meetings and consultation were held, notable among them was at the International Association of Volunteers Efforts (IAVE, Nigeria ) on “Leadership and Youth Volunteering for MDGs and Sustainable Human Development Right Attainment” held at Umuahia, Abia state, Nigeria . There was an urgent call for media partnership in promoting sustainable development by reporting activities and evaluating progress on development issues. By July 2006, other interested fellow in the media are facilitate about this project initiation for media partnership for NGOs. THE CONCEPT DEVELOPMENT NEWS NETWORK is a concept based on providing media techniques through the use of publishing (e-news magazine), television and radio to publicize, give media coverage and support service of the activities of the NGOs and development stakeholders. DEVELOPMENT NEWS NETWOWK (DNN, Nigeria ) is a news media initiative for NGOs and development partners to establish a collaborative approach to provide a network media partnership of reporting and promoting development activities by giving an effective media coverage of events, news, publicity, reports and critique for all recognized NGOs,CBOs,INGOs, in and outside of Nigeria. OBJECTIVES - To create another platform for the NGO - To inform, showcase and sensitize the general public basically on the functional influence of the development partner towards sustainable human development. - To popularize and modify the unknown activities of the stakeholders in the civil society sector in and out side Nigeria . - To use the media to report and promote NGOs activities and related development media partnership with other media organizations in and outside of Nigeria for syndication of reports, news and critique on development issues, so as to enhance accountability, transparency and trust as a feedback. - To provide media support service and event management facilities for development practitioners. - To organize periodic conference, dialogue, seminars, workshops and symposium in collaboration with other media organizations in and outside of Nigeria on communication for development. DNN VALUES DEVELOPMENT NEWS NETWORK ascribed to the following values to provide best media practice on reporting developmental activities: - NETWORKING: DNN shall strive to bring in notable media partners to achieve the aims and objectives of the organization in providing media support service. - TECHNICALLY: to use professional ethics and principles in the conduct of our operational methods. - CREDIBILITY: to be responsible and accountable to our challenges in discharging our duties while upholding the DNN concept. - MARKETING: to provide service at a reasonable cost while promoting innovation, creativity and professionalism. DNN FRAMEWORK DNN shall use the following as a correspondence measures to achieve the organization’s objectives: - E- Reporting. - Television programme. - Critique, monitoring and evaluation. DNN ACTIVITIES - MEDIA COVERAGE: providing media coverage for NGOs and development partners in and out side Nigeria . - MEDIA CAMPAIGN PROJECT: MCP is an initiative for the African youth to be using the media to tell their stories and voice to be heard through a T.V programme and E-magazine tagged “YOUTH AFRICANA” respectively. - MEDIA SUPPORT SERVICE: which includes; media relations, media campaign management, event management, audio-visual productions and organizer of conferences, talkshops, seminars, dialogues all based on communication for development. DNN WORKING KITS (PMF-PCM) For efficiency, accountability and productivity of the organization, we designed and adopted the following kits for prompt delivery: -PROJECTS INITIATION -MULTI-SECTORAL FORUM -FUND RAISING -PROJECTS RECIPIENTS -CO-ORDINATING MECHANISM -FEED BACK HIGHLIGTHS -PROJECT INITIATION: this is used for research, designing and planning of projects. -MULTI-SECTORAL FORUM: this tool is used for collective participation and involvement of experts and stakeholders in project planning. -FUND RAISING: the tool is used to design strategies of raising fund, donations and grants and budget allocation for project implementation. -PROJECT RECIEPIENTS: the tool is used for project delivery and implementation. -COORDINATING MECHANISMS: This tool is for project monitoring, assessment and evaluation reports. - FEED BACK The tool involves the use of media network to project and showcase our activities as an end result to the beneficiaries and the effect on our target audience to evaluate our impact in promoting positive attitudes for a better Nigeria . MEDIA MARKETS DNN has designed a marketable partnership with other media organizations to project and promote actively the activities of the NGOs and be their image maker. The media market shall be a collaborative effort with other media organizations to culled and syndicate news coverage of activities, events and programs. NETWORK PARTNERSHIP DNN is to operate in and out side Nigeria through a vibrant media ne
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